Advertising Guidelines & Handbook

Advertising By Newspaper

2006 Edition

"Newspapers depend on advertising to survive, and their ability to run ads without risk of violating the law is essential to their success."

So states David Bodney of the Phoenix law firm of Steptoe & Johnson in his introduction to ANA's Advertising Legal Guidebook.

The manual represents more than a year of effort and is intended to serve as a practical and up-to-date reference guide for newspapers. It contains a comprehensive list of Arizona laws - state statutes and agency regulations - that govern newspaper advertising, listed alphabetically and accompanied by summaries in "plain English."

The comprehensive guidebook contains information on the following topics relating to laws governing advertising in Arizona newspapers:

Abortion

Ambulances

Arizona's Distinctive Symbols

Batteries

Contraception

Counterfeit Marks

Driver's License Testing

Drug Paraphernalia

Education

Employment

False and Fraudulent Advertising

Financial Institutions and Matters

Flags

Food and Beverages

Fuel and Oil 		Health Care Institutions

Insurance

Obscene Material

Political Campaigns

Professions

Property

Pyramid Promotional Schemes

Racing

Rental Cars

Rental-Purchase Agreements

Taxes

Tires

Utilities

Vehicles


Click here for a .PDF version.