Ad Guidelines & Handbook
Advertising by Newspaper: Advertising Guidelines & Handbook
2011 Edition
“Newspapers depend on advertising to survive, and their ability to run ads without risk of violating the law is essential to their success.” — David Bodney, Steptoe & Johnson
This manual represents more than a year of effort and is intended to serve as a practical and up-to-date reference guide for newspapers. It contains a comprehensive list of Arizona laws – state statutes and agency regulations – that govern newspaper advertising, listed alphabetically and accompanied by summaries in “plain English.”
The comprehensive guidebook contains information on the following topics relating to laws governing advertising in Arizona newspapers:
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Ambulances Arizona’s Distinctive Symbols Batteries Contraception Counterfeit Marks Driver’s License Testing Drug Paraphernalia Education Employment |
False and Fraudulent Advertising
Financial Institutions and Matters Flags Food and Beverages Fuel and Oil Health Care Institutions Insurance Obscene Material Political Campaigns Professions |
Property
Pyramid Promotional Schemes Racing Rental Cars Rental-Purchase Agreements Taxes Tires Utilities Vehicles |
